Hey everyone!
Last Friday, I was stuck in graduate school and wasn't able to attend this cool event by Sevenfriday—their brand launch/party.
But what is Sevenfriday? Here's a compilation of press releases on what this brand is all about:
ABOUT
SEVENFRIDAY
Thank
God it’s Sevenfriday.
Officially
launched just last September for the Philippine market, Sevenfriday timepieces
communicate a unique aura, different from any other watch out there.
While
photos of Sevenfriday’s one-of-a-kind timepieces are often enough to wow even
non-collectors, nothing beats the sensory and tactile experience of actually
wearing a Sevenfriday watch. Up close and in motion, you can truly appreciate
the elegance of its multi-faceted dial, and admire the handiwork that defines
its finish. On the wrist, you can feel the grace underneath its modernity.
Everyone will want to know what you’re wearing, and how they can get one.
Steel, industrial plants, engines, machines,
wheels—the brand’s universe, as well as its designs, are strongly inspired by
these elements. The products’ design is a result of these inspirations in
combination with high-end production and complex construction. It is a merger
of contrasting materials and styles in harmony. The products clearly target
individuals with a discerning taste for quality, design, and uniqueness.
The wristwatches of Sevenfriday are built on two major
elements: the box and the interface. The box, made of stainless
steel, refers to the complex construction of the protective casing. Its shape
and style lies between the modern and the classic, creating an exciting
atmosphere. It is surrounded by an animation ring made of aluminum, enhancing
its haptic and visual appeal.
Within the box, you can find the interface, which
consists of hands, discs, dial, and the watch movement. All the indicators are
designed and arranged in way to bring the complexity of the movement to the
surface. The dial alone is made up of five separate pieces or layers, with
eleven different applications. This complex construction attracts and
fascinates the spectator.
A variety of materials, finishing, and colors complete
the uniqueness of the collection.
The Sevenfriday
P1, cool and slightly restrained in coloring, symbolizes the present
industrial aesthetics or the “Industrial Essence.” The colors silver, black,
and rhodium are mainly used.
The Sevenfriday
P2, warm with a strong coloring of copper, reminds us strongly of the
beginning of our modern era, and symbolizes the “Industrial Revolution”.
Various shades of gray, in combination with the various finishing touches, are
testament to this.
The Sevenfriday
P3 is inspired by the no-nonsense attitude of “cafe racer” motorcycles, and
symbolizes “Industrial Engines”. The striking signal-red highlights provide
visual contrast, while the animation ring recalls a motorcycle’s distinct
profile.
The
Sevenfriday P1/2 is marked by subtle
elegance, strikig highlights, and a bright design. Dashes of gold bring a
striking but still subtle contrast to the interface.
The
Sevenfriday P2/2 is elegant, powerful,
sophisticated, and cool. Inspired by the emotional beauty of 19th
century machinery, it is treated with a warm finish.
The
Sevenfriday P3/2 (Riviera) takes its
cues from the nautical lifestyle, with yachting colors and a wooden animation
ring, handcrafted from Canadian wood by a craftsman from Tyrol. Available only
in a limited run, the Riviera is one of the most sought-after timepieces in the
Sevenfriday line.
NEW:
Sevenfriday lends its innovative craftsmanship
to Sevenfriday P1/3, P1/4,
and P1/5, a fresh new line
of wrist masterpieces. Rendered in the same industrial chic style, the latest
line of Sevenfirday watches shows the same impressive mechanical display with
an orange, green, or blue highlight. The dial, rendered in one’s choice of
industrial bright, alternates with a jet black opalin finishing.
ABOUT
FOUNDER DAN NIEDERER
“When
you look at the timepiece market today, there is a lack of innovation,” says
Daniel Niederer, owner and founder of Sevenfriday. “We wanted to create
something that represents a lifestyle that I want to live, the values I believe
in. That was really the foundation of Sevenfriday.”
Clearly,
the watch reflects the individualist nature of the man himself. For fifteen
years, he worked in some of the biggest brands of the watch industry, before
striking out to create his own watch brand. It was a “carpie diem” moment for
Dan, and defined the way he envisioned Sevenfriday. “Try to seize the day,” he
says of his personal philosophy. “Whether you’re working, whether you’re with your
family, whether it’s a weekend, just try to enjoy life. Every day is Friday.”
To
create the Sevenfriday, Dan partnered with the Studio Divine team, based in
Biel, Switzerland, to create the now-iconic Sevenfriday design language.
Conceptualization began roughly two and a half years ago. Using the industrial
age as an inspiration, they created a watch that was unlike any other. ”They
didn’t go the easy way...or perhaps I didn’t let them go the easy way,” laughs
Dan.
“The
thing was to create a timepiece of the highest quality standards,” says Dan
about the brand, “with a very high perceived value but still quite affordable.
We wanted create a watch you don’t just put in a drawer. Normally, you look at
a watch and you think, oh it’s a jewelry watch, it’s a sports watch. But you
look at this watch and you’re not sure. Is it classic or is it modern? I don’t
want to classify it, really. I don’t want to specify what it stands for. I
believe a good design shouldn’t explain too much.”
Despite
only coming out in 2012, it seems that time has vindicated Dan Niederer’s
brave, risky move, with good notices from many watch aficionados around the
world, as well as a brisk turnover of orders from his Switzerland headquarters.
Currently, Sevenfriday is distributed in over 60 markets worldwide. It owes its
reach and popularity to its impressive mechanism and unique craftsmanship. “If
you want to create a watch today which doesn’t resemble anything else, it’s
nearly impossible. Nearly everything has been done,” says Niederer. But,
Sevenfriday has arrived to break the mold.
SEVENFRIDAY
IN MANILA
Dan
met his current partners in Sevenfriday Manila almost by chance, via social
media. Despite having been in operation for only three months, the unique watch
caught the eye of the Sevenfriday Manila group, who quickly moved to contact
Dan. “We clicked in terms of having the same objectives and having similar
thinking,” Dan says. “Most importantly, we have a similar way of looking at
life and living life.”
Since
then, Sevenfriday Manila has gained a steady and growing base of watch fans who
appreciate the design and love the philosophy behind the brand. Sevenfriday timepieces
have become some sort of lifestyle symbol for urban hyphenates who’ve arrived, multi-faceted
individuals who conquer the work world while wanting to live everyday like it
were Friday. You’ll see Sevenfriday’s styles adorn the wrists of boardroom
leaders, level up the casual clique, and even grace the intimate corners of the
speakeasy circuit.
To
accommodate the stream of steady new members of the Sevenfriday club,
Sevenfriday Manila opens the doors of its first solo boutique at the Promenade
2 in the Greenhills Shopping Complex. The store bellies the same industrial
chic vibe of its timepieces, and it showcases all the unique and fresh designs
of Sevenfriday. This 2014 foresees the opening of a couple of more Sevenfriday
stores in key cities around the metro. It seems that Filipinos are latching on
to the Sevenfriday philosophy ever so fondly—and why not? If we could all have
Friday seven days a week, why wouldn’t we want that?
The Sevenfriday is exclusively available in select boutiques in Manila, with free nationwide shipping for order outside of Manila. For inquiries, please email sevenfridaymanila@gmail.com
Follow @sevenfriday_manila for updates.
Too bad I wasn't able to attend their official party launch at Black Market in Makati. The founder, Dan Niederer, was there along with top personalities such as Ornussa Cadness, Jeron Teng, Chef Laudico, Laureen Uy, Anton Del Rosario, Rhian Ramos, and Senator Chiz Escudero. They definitely embody the Sevenfriday brand and philosophy.
Seemed like a cool event! I wanted to go (I got an invite) but I've been so busy lately.. I would've wanted to see Ornussa in person!
ReplyDeleteSayang we weren't able to go. :P
ReplyDeleteSayang we weren't able to go. :P
ReplyDelete