Tuesday, February 11, 2014

Paperdolls All Dolled Up Collection (Press Release)

Hello darlings!

Get to know more about Paperdolls and their feminine, smart, and doll-like pieces that are included in their All Dolled Up Collection!

ALL DOLLED UP
The Paperdolls Holiday 2013 Collection

All dolled up. This might be one of first things that may come into mind when Paperdolls is mentioned. As a matter of fact, this is the very core idea of the brand. Tracing back its roots to creating dainty cardboard cutouts in order to fulfill a fashion fantasy, Paperdolls has definitely gone a long way. Today, with three other brands (Milly, Scoop Proj. and Pd & Co.) that allow the company to spread its goal of helping women feel better by looking better, Paperdolls continues to empower Filipinas to celebrate the simple pleasures of dressing well and smart.

Be that as it may, Paperdolls has seen itself as a driving force into making modern women feel comfortable and stylish by offering wearable fashionable pieces at affordable price points. Therefore, getting dolled up is not just Paperdolls’ passion, but also its mission.

So it’s time to put away those cardboards, and be the doll you’ve always wanted to be!


Elegant. Opulent. Effortless. 


This Holiday season, Paperdolls takes women of today to an era of romantic dressing, pre-war elegance, and retro-active glamour with three captivating collections.

Winter Garden
This is definitely no secret garden. This collection is all about showing and flaunting the best florals for the holiday season. Taking its reference from vivid foliage veiled in a blanket of snow, this collection takes inspiration from the subdued hues of the garden. With teal, salmon, and blue as key colors, the Winter Garden collection depicts a woman treading her busy everyday life with grace and utmost femininity.

Aside from color, cuts and materials employed in this collection also invokes a vision refinement. Lace in teal and salmon is heavily used in dresses and tops as the main focus. In other pieces, lace is craftily embroidered or used as an accent. As for design, A-line dresses take the spotlight, promising the wearer to be transported to a period of elegance.
Opulence
For some, the term ‘opulent’ may denote a certain lavishness and exaggeration. But for Paperdolls’ Opulence collection, opulent is all about richness and depth of color. This collection paints a picture of a woman in a pre-war period of the 1920’s framed in contemporary times. The collection depicts lavish details, like lace paneling and overlays in burgundy, black, and cobalt. It is inevitable for the collection to convey a sense of boudoir sensuality.

For design, dresses and tops mostly have the boat necklines and Peter pan collars. This easily gives a classic feel and exudes a restraint kind of sexiness to the wearer. Balanced with short and long-sleeved tops, pieces also feature individual embellishments, like floral appliqués and soft belt wrap to actuate one’s waist.

Holiday Collage
One might say fusion fashion, combining prints and colors, merging the old and the new. Paperdolls’ Holiday Collage collection jumps off from a classy interpretation of quirky, mixing print favorites like stripes and checks with more vintage ones. The color palette is founded on black and white, but turns to a twist with some bright accents, from dazzling yellow to electric blue. This may be the most casual-looking collection from Paperdolls this season but pieces are designed with the effortless chic look in mind.


Pieces range from relaxed trousers, printed tees, dressy tops, and casual daytime dresses. The Holiday Collage collection is a well-balanced portfolio for the no-fuss modern woman who needs clothes that readily shifts from day to night.

To know more about Paperdols and its Holiday 2013 Collection, visit:




Paperdolls and its other brands are available in the following retail outlets:

·       Paperdolls: Department Stores in SM Supermalls and Robinsons Malls
·       Milly: Department Stores in SM Supermalls
·      Scoop Proj.: Boutiques in SM Pampanga, San Lazaro, Sta. Rosa, North EDSA and Fairview

·      Pd &Co.: Boutiques in Robinsons Ermita, Galleria, Festival, Pampanga and Metro East, Market Market, Marquee Mall, and Department Stores in Landmark Trinoma and Makati, KCC Gen. Santos and Island City Mall


About Paperdolls
Established in July 1984, the business of Richfield Garment Mfg. Corp. (RGMC) under the brand name Paperdolls is a production, import and retail marketing company of ladies’ ready-to-wear apparel and accessories. Priced at the mid to mid-high range, RGMC targets the A, B and broad C markets with distribution primarily as concessioner within leading department stores nationwide. Paperdolls also has its independent boutiques namely Scoop Proj. and Pd & Co. as well as another department store brand, Milly, introducing original wearable pieces and allowing women to embrace their femininity in classic style. Paperdolls is now one of the recognized female apparel brands in the metropolis. Its market share comprises mostly of young professional women, fashionably hip moms, and stylish women who love to wear clothes with a statement.

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