Hello darlings!
Get to know more about Paperdolls and their feminine, smart, and doll-like pieces that are included in their All Dolled Up Collection!
ALL
DOLLED UP
The Paperdolls Holiday 2013
Collection
All dolled up. This might be one of first
things that may come into mind when Paperdolls is mentioned. As a matter of
fact, this is the very core idea of the brand. Tracing back its roots to
creating dainty cardboard cutouts in order to fulfill a fashion fantasy, Paperdolls
has definitely gone a long way. Today, with three other brands (Milly, Scoop
Proj. and Pd & Co.) that allow the company to spread its goal of helping
women feel better by looking better, Paperdolls continues to empower Filipinas
to celebrate the simple pleasures of dressing well and smart.
Be that as it may, Paperdolls has seen itself as a driving
force into making modern women feel comfortable and stylish by offering
wearable fashionable pieces at affordable price points. Therefore, getting
dolled up is not just Paperdolls’ passion, but also its mission.
So it’s time to put away those cardboards, and be the doll
you’ve always wanted to be!
Elegant. Opulent. Effortless.
This Holiday season, Paperdolls takes women of today to an
era of romantic dressing, pre-war elegance, and retro-active glamour with three
captivating collections.
Winter Garden
This is definitely no secret garden. This collection is
all about showing and flaunting the best florals for the holiday season. Taking
its reference from vivid foliage veiled in a blanket of snow, this collection
takes inspiration from the subdued hues of the garden. With teal, salmon, and
blue as key colors, the Winter Garden collection depicts a woman treading her
busy everyday life with grace and utmost femininity.
Aside from color, cuts and materials employed in this
collection also invokes a vision refinement. Lace in teal and salmon is heavily
used in dresses and tops as the main focus. In other pieces, lace is craftily
embroidered or used as an accent. As for design, A-line dresses take the
spotlight, promising the wearer to be transported to a period of elegance.
Opulence
For some, the term ‘opulent’ may denote a certain
lavishness and exaggeration. But for Paperdolls’ Opulence collection, opulent
is all about richness and depth of color. This collection paints a picture of a
woman in a pre-war period of the 1920’s framed in contemporary times. The
collection depicts lavish details, like lace paneling and overlays in burgundy,
black, and cobalt. It is inevitable for the collection to convey a sense of
boudoir sensuality.
For design, dresses and tops
mostly have the boat necklines and Peter pan collars. This easily gives a
classic feel and exudes a restraint kind of sexiness to the wearer. Balanced
with short and long-sleeved tops, pieces also feature individual
embellishments, like floral appliqués and soft belt wrap to actuate one’s
waist.
Holiday Collage
One might say fusion fashion, combining prints and colors,
merging the old and the new. Paperdolls’ Holiday Collage collection jumps off
from a classy interpretation of quirky, mixing print favorites like stripes and
checks with more vintage ones. The color palette is founded on black and white,
but turns to a twist with some bright accents, from dazzling yellow to electric
blue. This may be the most casual-looking collection from Paperdolls this
season but pieces are designed with the effortless chic look in mind.
Pieces range from relaxed trousers, printed tees, dressy
tops, and casual daytime dresses. The Holiday Collage collection is a
well-balanced portfolio for the no-fuss modern woman who needs clothes that
readily shifts from day to night.
To know more about Paperdols and its
Holiday 2013 Collection, visit:
Paperdolls and its
other brands are available in the following retail outlets:
·
Paperdolls: Department Stores in
SM Supermalls and Robinsons Malls
·
Milly: Department Stores in SM
Supermalls
·
Scoop Proj.: Boutiques in SM
Pampanga, San Lazaro, Sta. Rosa, North EDSA and Fairview
·
Pd &Co.: Boutiques in
Robinsons Ermita, Galleria, Festival, Pampanga and Metro East, Market Market,
Marquee Mall, and Department Stores in Landmark Trinoma and Makati, KCC Gen.
Santos and Island City Mall
About Paperdolls
Established in July 1984, the business of Richfield Garment Mfg. Corp. (RGMC) under the
brand name Paperdolls is a production, import and retail marketing
company of ladies’ ready-to-wear apparel and accessories. Priced at the mid to
mid-high range, RGMC targets the A, B and broad C markets with distribution
primarily as concessioner within leading department stores nationwide. Paperdolls
also has its independent
boutiques namely Scoop Proj. and Pd & Co. as well as another
department store brand, Milly, introducing
original wearable pieces and allowing women to embrace their femininity in
classic style. Paperdolls is
now one of the recognized female apparel brands in the metropolis. Its market
share comprises mostly of young professional women, fashionably hip moms, and stylish
women who love to wear clothes with a statement.
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