Monday, October 01, 2012

Someday by Justin Bieber Fragrance Launch

Hello lovelies!
Yesterday we were privileged enough to attend the launch of Someday by Justin Bieber. Nope, it's not his new album or single, and I think all the JB fans out there already knows about it. For those who aren't avid JB followers/fans, Someday is Justin Bieber's first fragrance for her.
The launch was held in SM Makati's Department Store. It was a modest event where fans and non fans alike were able to take photos with the Justin Bieber posters and sample the fragrance Someday.
It was attended by JB fans, celebrities, and also fellow bloggers.
Helen and Liz with Rhenz Valerio and Jhoana Marie Tan
Dawn and I were actually one of the first people at the event. The program started promptly with Maan and the other staff going about and explaining the fragrance and the concept behind it to everybody. It was a very casual and light launch with fans, celebrities, and bloggers mingling and taking photos together. Other bloggers in the event were, our adopted sister, Helen of and Kumi of
The crowd attending the event.
Guest Celebrities who attended. Sorry about the angle, there were a lot of people and it was hard to cut in front of the photographers.
Brent Javier who kind of closed the event. :)
So on to the scent. I have to be honest, at first I thought they were going to give out perfumes for men. I was some how amused that it was for women, and happy too since I won't have to give it to my brother. More goodies for me.

 Someday Launch Booth
 "SOMEDAY is the idea that we can change the world, make our dreams come true, and even be with the one person that means everything. I wanted to create a fragrance for my female fans that I can't get enough of… that I want to get next to and I can't stay away from." - Justin Bieber

As I said earlier, Someday is his first fragrance for her and was launched in the USA in June 2011. It was a great success making a record-breaking number of sales after its launch. It became the biggest celebrity fragrance launch in history and sold over $3 million at Macy's alone within 3 weeks.

This fragrance boasts of a number of awards: "WWD Product of the Year" in the Prestige Fragrance category, Best in Class Marketing Award in Canada, The Fragrance Foundation's 2012 Elizabeth Taylor Fragrance Celebrity of the Year Award (US), Best New Celebrity Fragrance (UK), and honors at the 2012 FiFi Fragrance Awards (a.k.a. the "Oscars" of the fragrance industry).
So what's in this fragrance?
Here's what the official press launch says.
Justin’s fragrance for her is an addictive fragrance that evokes a sense of sexy, modern sophistication. It takes off with a splash of fruity mandarin, pear and wild berries, continues with fresh notes of jasmine and creamy florals and ends with warm hints of vanilla and soft musk. SOMEDAY captures Justin’s message of having the ambition to achieve anything, while always remaining true to oneself.

Mandarin, William Pear and Wild Berries

Jasmine, Water Lily, Creamy Florals and Coconut Orchid
Sandalwood, Vanilla and Soft Musk

We're still currently in the process of testing this fragrance out but initial reaction... It's awesome! The smell is lovely, fresh, flirty and does not come off strong. The packaging is super pretty and chic you wouldn't even think it's fragrance by JB.
Anyway, here are more pictures from the event.

Ervic Vijandre

Chris Castillo 

Helen and Liz posing with the boys. :P

Lemuel Pelayo

Liz getting over her shy-ness and asking for the photo op.

The free laptop bag... I think you get this when you purchase the big one... not so sure though.

The very pretty Someday.
And we were so happy for the goodies and the event that we just had to express our gratitude to JB. :))

For that day only, they gave out samples. Just present this give away flyer along with your SMAC and you get a free vial for you to try.

And here we are getting the privilege of taking a photo with Brent Javier.

And here are our take home loot: Someday by JB and a free Juicy Couture Lotion. :) Yehey!

So that's it for this lengthy post on the events that transpired that faithful Sunday. :) We certainly had fun at the event. Hope you try the scent yourself and hopefully the other scents will launch here soon. It's a good gift idea for your JB fan friends for this upcoming Christmas season. :)


  1. For a moment, i thought justin bieber was there in the event. I had to look closely to realize that it was a JB cutout! XD

  2. ohh i'm sure many JB fans will go gaga over this! :D

  3. ang cute nang bottle! pero im not a jb fan ahaha XD

  4. My teenage niece in Philippines will surely gonna love this! I'm gonna tell it to her, for sure she will visit the place where this Someday perfumes are soon. :)

    human pheromones