Tuesday, August 26, 2014

Etude House is Pretty, Squeaky-Clean: Etude House Philippines' Makeup Testers are Now 100% Sterilized

Hey everyone!

Are you an Etude House fan like me? Well, maybe some of you share the same concerns regarding product testers whenever we go shopping. I am often hesitant to use the testers especially if they look like they've been used frequently. I'm guilty of being a bit of a neat-freak (but just a tiny, itsy bit!) and I can't help but think of how many people have used the items, if they had clean hands/face/lips when they touched them, and how long has it been exposed without the cap or the lid. And because of these reasons, I don't get to enjoy shopping and I am not completely sure if what I bought would look good on me because I didn't try it out first.

If these are also your concerns, well, do I have GREAT news for you! Etude House, Philippines now has UV Sterilizers for their makeup testers! Yayyy! What are these UV Sterilizers? These clean the makeup, making it germ-free without damaging the quality! You can learn more about this on their press release below:

Hear ye, hear ye!

Etude House Philippines brings good news to all princesses out there!

This August, Etude House is leading a campaign against dirty makeup testers by installing state-of-the-art UV sterilizers in every boutique all over the country.

"Etude House wants to keep its princesses happy and safe. And what better way for them to try our latest products by keeping it clean and safe for everybody to use," said Ms. Andrea Amado, president of Etude House Philippines.

Etude House is 100% Sterilized

This August, Etude House boutiques are now equipped with pretty in pink UV sterilizers to keep the makeup testers clean every day. Once the makeup tester undergoes UV sterilization, you can count on trying out germ-free makeup to try.

And this time, we count on science to do remove all the icky germs on any tester without damaging the overall makeup quality.

Science explains that the light wavelength the bulb emits contains enough power to destroy organisms such as bacteria, parasitic protozoa, and algae cells. In the process, their DNA is altered, ultimately killing the organisms that may be harmful to human health.

The sterilization process is fast, convenient, and is free from toxic chemicals which can be harmful to the user and the environment.

"We want to invite everyone to come and find their inner princess with us and allow us to make their dreams come true. And it all stars with keeping them beautiful and safe as well," said Ms. Amado.

Etude's name was inspired by Polish composer Frederick Chopin's studies of piano. Etude House's mission is is to beautify young women through lovely products and friendly counseling. Etude House Philippines (Rosa Fiore House Corporation) is a cosmetic brand that believes makeup should be playful and not routine. Our products are developed to reflect four basic concepts: high quality, affordability, lovely design, and a diverse color range.

I'm very excited with this new technology. I'm sure that shopping at Etude House will be more enjoyable with clean makeup testers made possible by the new UV Sterilizers! (And aren't those sterilizers soooo cute???) Visit your nearest Etude House branch now and check out the new pink UV sterilizers! :D



  1. Very cool. I can already feel my confidence in those testers slowly returning.

    1. Me too! No more worrying if the shade suits my skin tone since I can use the testers without hesitation! :D