The S&K Applied DENIMOLOGY

Hello everyone!

Just sharing this interesting press release from Samuel and Kevin. I even got my bro to check this out.

This weekend, we will be having a jeans swap at S and K for our non-customers to experience the quality of our denims.

These days, denim means a lot more than it was 3 decades ago. It has become complicated but simpler it terms of what the users need: jeans can make our legs slimmer, they can memorize the shape of our body, and feel more comfortable than ever while having a tailor-fit look.  Technology, innovation and the thing we call “denimology” transformed 100% cotton into something more relevant, something more for today.

Since 1999, brand Samuel & Kevin concentrated on designing jeans. Eight years of professional experience has enabled S&K to develop the best designs specifically for Asian people. In 2001, S and K launched the "8" jean series, which are specifically designed for Asian body types. This series focuses on comfort, trend and leisure. Examples are the "comfort fit 802", "regular straight 803", "Slim 811", and "Skinny 821".

 The "8" series successfully meets different customer needs and provides added convenience for customers, as they can choose their favourite fitting series with different washing effects.

During the washing process, every pair of jeans passes through several procedures in order to attain the highest quality and fit. S and K is devoted to producing individual, unique and fashionable clothes, and in particular to developing trousers. In return, young generations are loyal to the S&K brand.

 Now, S and K introduces another addition to the 8 series with Free J which is a combination of sweat pants in jeans that is as soft as knit fabric. It moves with ease and tucks better than regular jeans for a better fit and feel.

S and K studied regular denim and created a softer and looser one with towel-like softness for cosy comfort and warmth for the active youth of today.

FREE-J looks the same as regular jeans, until you put it on and feel the difference. This will be available this November at S and K East Wing Shangrila Mall.

Now, we would like to encourage everyone to try out the S&K jeans by swapping old jeans. You can avail any S and K jeans for men at 50% OFF this November 29, 30 and December 1 2013 at Shangrila East Wing.

For more information visit S and K on

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