Monday, March 26, 2018

Hot Gossip: Althea Introduces the Bare Essentials to Skincare

Hello loves!

Are you like me who can't get enough of Korean beauty products? Then you'll probably love this hot gossip that I'll be sharing with you in this post.

Althea, my first choice to browse when it comes to K-Beauty product shopping, just launched their own line of beauty products! Wow, right? I know they've released a mattifying translucent powder called the Petal Velvet Powder some months ago and now they are expanding even more with these beautiful products...

They look awesome! I love the whole clean look and it's aptly named too! It's called "Bare Essentials" and as you can see, the design is bare and simple! When I read the products' names, I was so intrigued. I just had to know more. Good thing a press release was sent for us to get to know more about these products and the whole line too.

 I've quoted majority of the press release below:

“As one of the biggest digital beauty brands in Asia, Althea aims to continuously introduce intriguing new products this year to really show what we can bring to the market,” Frank Kang, C.E.O. of Althea discloses. “There will be many innovative products made with the newest beauty technology launching in the Southeast Asian region for the first time…we are very excited to pioneer these trends.”

The latest release from the Althea label is one that addresses a common problem faced by millions of Althea's fans. “They don't know what the specific steps and procedures are to complete the Korean skincare routine. Many are fazed by the number of steps but when in reality, it shouldn't be a difficult process at all," Hyeyoung Park, Head of Brand, shares. 

Enter Althea’s Bare Essentials - your skin’s simply perfect savior. Althea strips down to the bare essentials with this new skincare line. Riding on today’s current minimalism movement, Althea’s Bare Essentials focuses on skincare fundamentals and drops all the non-essentials. These thoughtfully crafted products give the benefits of the infamous 10-step Korean skincare routine, rolled into 3 quick and easy steps. "We wanted to go back to the basics and really strip it all down to give the customers the most fundamental steps. From billions of data we've collected over 3 years, the most prominent fact is that a solid routine starts from 3 essential steps - cleansing, toning, and moisturizing. All the other additional steps added to your routine are just that – additional.” 

These new beauty hybrid products pack a double punch too; they’re products that nourish the skin while leaving it looking bright, glowing, and beautiful. With clean, minimal, yet effective formulas, these straightforward products epitomize simple perfection and deliver maximum results with minimum effort. “We also believe that when one has great skin, it decreases the amount of makeup needed to create a perfect complexion, hence the phrase 'your skin completes makeup'," Hyeyoung adds.
I have to admit, I was once confused about the Korean skincare routine. As one of those who have troubled skin, I ENVY the skins of Korean actors and idols whenever I see them on TV or online. I want to know how they take care of their skin and reading about how complicated their skincare routines are made me want to give up and just do what I was used to. Now, Althea made it easy for us to achieve all the benefits of the 10-step routine by using only three products.

 Am I curious to see if it works? 
Heck yeah!

What else should we expect from these products? Here's a quote from the brochure the products came with:

1. Natural Beauty
Bare Essentials presents only necessary skincare routines for healthy looking, glowy skin

2. Micro-particles
Bare Essentials line features micro-particles that quickly absorb into the skin without irritation.

3. Value
Bare Essentials provides your skin needs with high-quality products at a reasonable price.

The Bare Essentials range consists of three hypoallergenic products suitable for any skin types

I'll use them and make a review for each product and I'll post it here on the blog so do stay tuned for those. For now, here are the product descriptions for each item from the press release:

The Contour Cleanser 
Php 300.00

 Packed with soothing Ice Plant and detoxifying Lemon Myrtle extracts, this cleanser is densely filled with micro capsules that burst upon contact with water to gently cleanse, exfoliate, and detoxify skin. The Contour Cleanser helps to promote blood circulation, and reduces bloating and swelling for a defined, enviably slim face shape. 

The Primer Water
Php 550.00 

Both a hydrating toner and a primer in one, the Primer Water contains patented dewdrop technology (Macro Fluidic Dispersion technology) that gently fills the gaps between pores and allows hydration to penetrate deep within the layers of the skin. Made with Snow Lotus extracts, this skincare heavy hitter has an incredibly smooth and silky texture that enhances the skin’s natural glow, leaving you with the perfect canvas

The Fixer Cream 
Php 640.00 

This non-oily, quick-absorbing formula harnesses the power of Trehalose, an ingredient found in the cactus plant that prevents its moisture loss, to provide the skin with 24-hour hydration. This ultra-nourishing wonder cream is also rich in antioxidants derived from Camellia Sinensis (green tea) seed oil, and helps to promote collagen regeneration using Baobab Tree extracts. Upon application, your skin is left looking great and feeling bouncy to the touch. 

I've used the products for the first time and what I've noticed are the following:

- They have fruity and herbal scent but not overpowering
- They don't feel greasy and are actually lightweight
- The Contour Cleanser doesn't leave the skin feeling dry
- The Primer Water makes your skin feel smoother
- The Fixer Cream makes your skin feel refreshed but gets absorbed pretty quickly by skin

I'm already liking my initial experience but just like with any other skincare products, I want to test them for a few weeks to see the results. If you want to try them out as well, here's more hot news from Althea:

With all 3 products are available for purchase under Php 1500,
and made with only the best ingredients, it’s no surprise that the Bare Essentials line caused quite the craze in the beauty world.

Upon its announcement, there was a 10,000-person wait list for the products! But fret not - you can now get your hands on these highly coveted products; you’re just a click away from glowing, flawless, crystal clear skin. Plus, Althea is giving out an additional 10% off with a free special edition mirror if you purchase now so head on over to today! 

Who's excited to see how well it works on the skin? ME!!! I'm so happy that I was chosen to receive this package and I promise to give my honest review for all three. I also received some samples that I'm thinking of sharing to a lucky reader. I'll brew a giveaway soon (maybe to celebrate our 8th year in blogging?) so visit the blog to be updated!

If you want updates about the new products and promos from Althea, visit their website and the Althea's blog, you can also like their Facebook page, follow their Instagram, and watch their Youtube channel!


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