Friday, December 06, 2013

NIVEA launches first Whitening Body Serum in the Philippines

Nivea brings us another innovative product that I'm sure many of my fellow Filipinas will be  interested in. One small tube can give us 5 benefits that will result in a fairer, healthier skin! Read the press release below for more info about this product:

NIVEA launches first Whitening Body Serum in the Philippines
The promise of skin repair and protection in one potent formula

Over the years, the deep-rooted perception of having a fair skin tone has defined the norms of the Filipina beauty. But as lifestyle and behavior evolve, women with fair-looking skin came to realize that no whitening product could effectively work, if the skin is not healthy. Their desires and needs have therefore shifted to achieve not just fair skin, but skin that is healthy and radiant-looking.

It is with a game-changing route that the world’s number 1 skincare brand, NIVEA, comes out with its newest innovation that will set the benchmark of going beyond fair skin. The first concentrated and potent body serum that addresses the top 3 skin concerns of Filipinas - skin whitening, skin protection, and most importantly, skin repair – while at the same time, effectively moisturizes the skin.

Now available in the market, the new NIVEA UV Whitening Body Serum is the first body serum that can repair sun-damaged skin, intensively whiten, and protect the skin from darkening, all in just 14 days. It is specifically developed for Asian skin, offering 95% pure Vitamin C that repairs deeply accumulated dull, and sun-damaged skin.

Our body serum is a revolutionary product for the skin; it is concentrated so it’s intensively absorbed and affects the deep layers of the skin to target specific problems,” shares Alex Schwieger, Country Manager, NIVEA Philippines. “It not only moisturizes, it rejuvenates, repairs, and restores your skin to its mint condition – and we promise to show results in 14 days.”

Unlike in regular whitening lotions, which are only developed to inhibit melanin production, the new NIVEA UV Whitening Body Serum has the ability to repair sun-damaged skin. Your skin maybe fair but the damage manifests in leathery skin texture, spot discoloration, fine lines due to premature aging, red and itchy blotches, and scaly and unsightly peeling skin. And the body serum targets these problems, and repairs them.

Intensive whitening is another property that the serum sets to fulfill. With its all-natural Vitamin C ingredient from Camu Camu fruit, which gives 50x more whitening power than lemon extract, regular use of this product can result to a fairer and an even skin tone all over, in just 14 days.

While it whitens and repairs your skin, this new body serum has SPF25, which is perfect for daily use to effectively protect the skin from further sun damage, premature skin aging, and prevents it from darkening even with frequent sun exposure.

Responding to a lot of Filipina skin woes in one powerful bottle, the NIVEA UV Whitening Body Serum aims to even out dark spots and remove blemishes, all while it whitens and protects your skin. More so, NIVEA’s proprietary Hydra IQ technology is also infused in the serum to ensure optimum moisture supply and distribution from within and for over 24 hours – leaving the skin soft, smooth and supple all over.


Who is it for? 
For modern and active women of today who are aware that whitening is not enough to give them the healthy, fair-looking skin they desire. For beauty seekers who are looking for a body product that is more potent and powerful like the serum they use for their face to repair their dull, sun-damaged skin. For demanding women who are practically want everything in their body lotion - they want it all and they want it now! 
What does it do? 
NIVEA launched the innovative UV Whitening Body Serum, a body serum that can intensively whiten and repair dull, sun-damaged skin in just 14 days. It is specially developed for the needs of Asian skin and offers 95% Pure Vitamin C that repairs deeply accumulated sun-damaged skin cells. It also has SPF25 that protects skin from the harmful effects of the sun and prevents it from darkening even with frequent sun exposure. 
1st ever in the Philippine market, NIVEA UV Whitening Body Serum effectively offers the following skin benefits: 

1. It whitens: 

- the formula is enriched with Licorice that reduces melanin production. 
- enriched with natural Vitamin C from Camu Camu that gives 50x more whitening power vs. lemon extract that is commonly used as whitening agent. 

Camu Camu (Myrciaria Dubia) is a native fruit from the Amazonian rainforest that has the highest recorded amount of natural ascorbic acid (Vitamin C) than any known fruit on the planet. Compared to Lemon, it has 50x more Vitamin C power. It also has a full complement of minerals and amino acids that help the absorption of Vitamin C. 

2. It protects: 

- the formula has sun protection factor (SPF) 25 to effectively protect skin from darkening. 
- advanced UVA & UVB cell protection with PA++ to shield the skin against pre-mature skin ageing and further sun-damage. 

3. It repairs: 

- enriched with 95% anti-oxidant Pure Vitamin C responsible for nourishing sun-damaged skin. 
- enhances and supports the skin renewal process to give a radiant and fairer skin tone all over the body 

4. It moisturizes: 

- infused with Beiersdorf-exclusive Hydra IQ technology which promotes optimum moisture supply and distribution from within – for over 24 hours 
- also infused with Red Seaweed that enhances fast and easy absorption to produce soft, smooth, and supple skin all over the body. 

5. Skin compatibility dermatologically approved. 

Result: Your skin becomes noticeably healthy, more radiant and fairer within 14 days! 
Size: 75ml and 200ml in tube format 
Relaunch Date: September 3, 2013 
Suggested Retail Price: P110.00 for 75ml | Php 230.00 for 200ml 
Availability: All leading department stores and supermarkets nationwide 

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