Cream Silk Transformations: Spotlight on the #ModernFilipina

Good evening ladies,

I am in a bit of a transition in life. For four years I was reared to be a clinician by my alma mater and immediately after passing my boards, I decided to not get into residency and to become a researcher doctor. It was a big change and I had no idea where to start. So like all big changes in my life, I start with getting my hair done. I think all women tend to do this as well and that is why Cream Silk has made this as it's new campaign.

Last January 23, Cream Silk launched: Cream Silk Transformations: Spotlight on the #ModernFilipina. It was a whole afternoon dedicated to women who have constantly challenged themselves from being good to great. Cream Silk collaborated with the country's top magazines - Cosmopolitan, Meg, MEGA, Metro, Preview, and Yes! - and offered a variety of activities that empowered the attendees and ready them for the transformations they plan on making. There were different workshops and talks at each booth, and different activities which highlighted diversity that is the #ModernFilipina.

I was happy enough to share the day with fellow Modern Filipinas, Erika, Helen, and Gen-zel! It was my first really big event so it's great to have a great company to shake of the first-time jitters.

The first booth that we went to was from Meg. They gave us a chance to express our inner artistic self. The instruction was to draw how we do our everyday make-up. I'm not that very experimental when it comes to make-up so I basically went neutral. I know Dawn would have loved the whole activity and would have made a super artsy make-up. But anyway, after we saw Erika draw hair on hers, we kind of wanted ours to have hair as well. See how they look so similar to us with hair on? Can you guess who these belong to?

Afterwards, Meg gave us a BYS loot bag and a copy of their December to January issue.

Next booth which we were able to catch up to was Mega, and they were doing some fashion tips, dressing up your look with accessories (to be more precise). They called in volunteers to try and dress up their current look.

After the demo and tips, they gave out a copy of their magazine and L'Occitane deluxe samples.

We circled around other booths but only caught up with a few. Cosmopolitan gave a talk on what to save and what to splurge and also an inspirational talk about taking risks for the things you value.

At the Cream Silk lounge guests completed the experience through hair transformations. To demonstrate that only Cream Silk can transform any hair problem to beyond beautiful, hair experts assessed hair needs and recommended the best styles to highlight assets.

The booth also featured a mini salon by Blo, where the guest could get their hair done in their style of choice. Judging by the length of the line, women really do start embracing change by transforming their hair.

As a fitting and grand finale, the audience was treated to the first ever live cover shoot experience to unveil the new roster of Cream Silk Modern Filipinas. Cream Silk and the top magazines styled and photographed the newest endorsers on stage, in front of event attendees.  Joining Heart Evangelista on the covers of the publications’ March issues are the country’s leading ladies Nadine Lustre, Coleen Garcia, Julie Anne San Jose, Rachelle Ann Go and Yassi Pressman, who have all embarked on their own journeys of transformations.  

While waiting for the grand finale, Helen and I decided to get our hair done.

Here is our transformed Modern Filipina look. What do you think?

To add, to the already impressive line up, Cream Silk also welcomed home Pia Wurtzbach, on her first Philippine appearance as Ms. Universe. Pia epitomizes the most inspiring transformation of the Modern Filipina yet, set to conquer the universe! With a beauty that inspires, determined to realize her dreams, she has come back to make her positive mark in the world, taking her well deserved walk at Cream Silk’s event.

And to help us start with our transformations, or keep at them, Cream Silk has given us full sizes of their products to answer all our hair needs.

They also threw in a gift cheque for Blo.

Join Cream Silk and these Modern Filipinas in inspiring  and empowering others to experience their own transformations. Share your own experience on social media by posting “One of my #CreamSilkTranformations in 2016 is to___________.”

Cheers,

LIZ

Pantene Pro-V 3 Minute Miracle

Hey gorgeous!

Are you suffering from damaged hair like I do? Having my hair exposed to chemical treatments such as hair coloring and perming made my hair brittle and dry so I try to find ways on repairing my crowning glory. The hard part about this is I have limited budget so I can't avail those expensive salon treatments nor those expensive serums or oils. 

And that's why I got so excited when I read an email from BDJ stating that I'm one of the lucky people they've selected to try out this new beauty miracle from Pantene! 

Pantene Pro-V 3 Minute Miracle Conditioner

A tube is worth Php 159.00 (180ml) and Php 259.00 (360ml).

According to the press release, this product promises to smoothen 3 months of damage in just 3 minutes and will make hair stronger and smoother! Interesting, eh? Well, I've provided more info on the product from the materials sent to me for my dear readers. We'll get to know why this product is so talked-about recently and why this became a Cosmo beauty crush! :)

8 out of 10 women gave 3 Minute Miracle topmarks, making it superior in:

Improving Hair Health

Helping repair damage

Leaving hair smooth

Strengthening hair

Preventing split ends

Providing immediate results

Get Touchable Smoother Hair

With up to 80% more of the key conditioning ingredient vs Pantene's regular conditioners, Pantene 3MM contains the slightest ever level of advanced Terminal Amino-Silicones (TAS).

This helps protect hair's inner structure. By protecting the moisture balance of hair, Pantene 3 Minute Miracle transforms brittle, rigid, and damaged hair to touchable, soft, beautiful hair.

Smoothens 3 Months of Damage

Damaged hair is negatively charged and has lost its protective layer thus causing frizzy and rough hair.

The New 3 Minute Miracle Conditioner has an improved conditioning agent which neutralizes negative charges on the hair and forms a protective layer to prevent future damage.

The New Pantene Miracle Conditioner s named the 

Philippines' First Cosmopolitan Beauty Crush!

Cosmo Crush is Cosmopolitan Magazine's global campaign which highlights the latest fixation of Cosmo, your beauty bible. It's no wonder why their seal of approval for beauty is no other than 3 Minute Miracle Conditioner.

Pantene 3 Minute Miracle Conditioner will redefine your expectations of conditioner.

And the beautiful endorser of this very promising product, none other than the beautiful Bea Alonzo! She looks gorgeous on these pictures and how I wish I can get my hair to be that shiny and bouncy. I do hope the #PanteneMiracle can help me with that.

I have been using the conditioner for the past three days and I do see some positive results right away. My hair is softer and when I'm in the shower, my hair easily untangles when I rinse it off. It also doesn't bring my hair down which I encounter when I use deep conditioning treatments. I have permed hair and I want my curls to look bouncy and volumized and the Pantene 3 Minute Miracle makes my hair feel light and bouncy, especially when I also use a good curling mousse. I will continue to use this and I hope that it will continue to improve my hair's condition! 

You can try this out and avail it at Zalora! This pre-order opportunity also gives you a 50% discount. If you availed one, let me know how it works for you. :D

Cheers,

DAWN